HOW WE DO IT?

We connect the brands to their buyers, proposing comprehensive Shopper Management solutions from strategy to execution.

Based on the Usage Situation Segmentation model, we offer customized solutions according to the specific needs and requirements of each client, according to their competitive reality, sales territories and growth objectives.

We have 3 main fields of action:

Route to Purchase : Understanding and improving the shoppers´ purchase process in all their purchase channels.
Route to Market : Understanding and improving the sales process of manufacturers and retailers in all their sales channels.
Route to Loyalty : Understanding and improving the management of manufacturers’ and retailers’ value programs both to their Shoppers (B2C) and to their customers (B2B).

TURNING SHOPPER JOURNEYS INTO COHERENT SHOPPER STRATEGIES

Entendimiento y mejoramiento del proceso de compra de lo shoppers en todos sus canales de compra.

Entendimiento y mejoramiento del proceso de venta de los fabricantes y retailers en todos sus canales de venta.

Entendimiento y mejoramiento de la gestión de los programas de valor de los fabricantes y retailers tanto a sus Shoppers (B2C) como a sus clientes (B2B).